Ofuro+ramen+game center=?

The Asahi Journal publicized this week the opening of the first location of a new ramen restaurant chain called Nintama Ramen that aims to merge together three of Japan’s best gifts to the world: public baths, game centres, and ramen noodles. The establishment, demonstrating the constant transformation of the style of game centre operations in the country, is situated at one of the trucker stops of national highway 51 nearby Tokyo. It is primarily targeting a clientele of travellers and weary drivers looking for a short rejuvenating break on a long-distance trip. While arcade games have always been part of the broader leisure strategy employed by hotels and hot spring resorts to attract and retain customers, this seems to be a first example of a venue that combines these three seemingly disconnect services in this fashion.

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